Privacy Policy

Privacy Policy
Last Updated: March 5, 2025

1. Introduction
Welcome to Blue Light Buddy (“Company,” “we,” “our,” or “us”). We operate the website bluelightbuddy.com (“Website”) and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in compliance with the General Data Protection Regulation (GDPR) and other applicable laws.

2. Data Controller
Blue Light Buddy is the data controller responsible for your personal data. Our contact details are:

  • Business Name: Blue Light Buddy
  • Address: Hasebroekstraat 24-H, 1053 CV Amsterdam, Netherlands
  • Email: info@bluelightbuddy.com

3. What Data We Collect
When you use our Website, we may collect the following types of personal data:

  • Identity Data: Name, email address, and contact details.
  • Transaction Data: Payment details and purchase history.
  • Technical Data: IP address, browser type, and operating system.
  • Usage Data: Information about how you interact with our Website.
  • Marketing Preferences: Your choices regarding receiving promotional messages.

4. How We Collect Your Data
We collect personal data in the following ways:

  • Directly from You: When you create an account, make a purchase, sign up for our newsletter, or contact us.
  • Automatically: Through cookies and tracking technologies when you browse our Website.
  • From Third Parties: Payment processors and analytics providers may share data with us.

5. Legal Basis for Processing
Under GDPR, we process your personal data based on the following legal grounds:

  • Contractual Necessity: To fulfill purchases and provide customer service.
  • Legitimate Interest: To improve our Website and prevent fraud.
  • Legal Compliance: To comply with legal obligations.
  • Consent: When you opt in to marketing communications.

6. How We Use Your Data
We use your data for the following purposes:

  • To process and deliver your orders.
  • To communicate with you about your purchase.
  • To send you promotional emails (with your consent).
  • To improve our Website’s functionality and security.
  • To comply with legal obligations.

7. Data Sharing and Third Parties
We may share your data with:

  • Payment Processors: To facilitate transactions (e.g., Stripe, PayPal).
  • Shipping Providers: To deliver your order.
  • Marketing Platforms: If you have subscribed to receive promotional materials.
  • Legal Authorities: If required by law or to protect our rights.

8. Data Retention
We retain your personal data only as long as necessary for the purposes stated in this policy. Transaction data is stored for 7 years to comply with tax and accounting laws. Marketing data is retained until you opt out.

9. Your Rights Under GDPR
You have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request corrections to inaccurate data.
  • Right to Erasure: Request deletion of your personal data under certain conditions.
  • Right to Restrict Processing: Request that we limit how we process your data.
  • Right to Data Portability: Request to receive your data in a structured format.
  • Right to Object: Object to processing based on legitimate interests.
  • Right to Withdraw Consent: Withdraw consent at any time (e.g., for marketing emails).

To exercise any of these rights, contact us at info@bluelightbuddy.com. We will respond within one month in compliance with GDPR regulations.

10. Data Security
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. These measures include encryption, secure storage, and limited access to personal data.

11. Cookies and Tracking Technologies
We use cookies to improve your browsing experience. By using our Website, you agree to the use of cookies. You can manage cookie settings in your browser. For more details, please refer to our Cookie Policy.

12. International Data Transfers
If we transfer your data outside the European Economic Area (EEA), we ensure it is protected through standard contractual clauses or other GDPR-compliant safeguards.

13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date.

14. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

This Privacy Policy is in compliance with the General Data Protection Regulation (GDPR) and applicable Dutch privacy laws.